Crewloop2018-04-01T10:42:46+00:00

Project Description

Crewloop

A PRE-PRODUCT CHALLENGE

Brief

Crewloop was starting from scratch with the stated goal of testing their concept on a shoestring budget. The concept being to create a simple, easy to use hub-like, cross-platform app that allowed families to unite, share, and store the crucial information that kept their families running smoothly, no matter the dynamic.

We set out to create a stack of assets that would provide the ability to test product-market fit without having to develop the full application right away. Instead we followed a simple pre-product market test protocol that allowed us to see if there was interest in the product or not.

Tools Stack + Deliverables

  • Trello for Project Management

  • Adobe Creative Suite for App Design

  • InVision for UI/UX Design

  • Instapage for Landing Page Design

  • Facebook Ads & Typeform for Market Research

  • ActiveCampaign for Email Marketing

Project Management
Landing Page Design
Application Design
UI & UX Design
Market Research

Results

In the end after overseeing management of the pre-development phase of the project and producing the early stage asset stack, we were able to generate a waiting list of over 1,000 people and were tasked with designing the actual application. See more at Crewloop.Family

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